Amazon NFT marketplace is the company’s newest experiment to boost its growth prospects. It comes as no surprise an organization like Amazon has chosen to join Web3 on a relatively larger scale.
Amazon NFT Marketplace clues
Last Friday, CoinDesk’s managing editor, Nikhilesh De, received an order confirmation email from Amazon. To his surprise, the email confirmed the existence of digital tokens and gallery on the platform. De had not purchased a non-fungible token from Amazon and did not have any prior knowledge of the platform’s integration of NFTs.
Though Amazon has not yet commented publicly on the reports, rumors have been circling heavily about the marketplace’s release. Nevertheless, the email De received provides a new understanding of Amazon’s plans for Web3 expansion and indications of where these new tools might live on the platform.
The existence of the new marketplaces was first reported by Blockworks in January where they cited 4 anonymous sources. The sources stated Amazon’s marketplace will focus on “blockchain-based gaming and related NFT applications.”
Another report by TheBigWhale followed earlier in March stated the outlet will launch on April 24th. The article, which also cited anonymous sources, said the NFT platform will be available on the site through a tab that says “Amazon Digital Marketplace.”
According to the email De received, they’ve deposited a digital token into a gallery hosted on the official Amazon website. However, it appears that the link provided in the email does not yet work. They also mention resale opportunities, remarking that the NFT would not be eligible for resale “until it’s unlocked.” The email also said De would need to “register as a reseller” before listing the NFT. But the resale page link also appeared to be broken.
Amazon NFT marketplace will only be available in the US for starters, before spreading to Europe and the rest of the world. Sources also reported that the marketplace would only allow purchases via debit-credit cards, and not cryptocurrency.
Last April, Amazon CEO Andy Jassey hinted that the company was exploring the involvement of NFTs during an interview with CNBC, saying, “I expect that NFTs will continue to grow very significantly. We’re not probably close to adding crypto as a payment mechanism in our retail business. But I do believe over time you’ll see crypto become [an option] … it’s possible down the road.”
And in January, Amazon Web Services (AWS) partnered with Ava Labs, the development company behind the layer-1 blockchain platform Avalanche (AVAX). Their goal was scaling blockchain adoption for enterprises, institutions, and governments. Ava Labs also became a member of the AWS Partner Network (APN). This enables the firm to “help customers deploy custom offerings on AWS that are connected to more than 100,000 partners across more than 150 countries.”