Digital fashion is well-making its way in the Web3 world mainly due to the advancement of the Metaverse and more people adopting virtual reality. It has become a practical option for Web3 users to showcase their styles online. Moreover, it assures a perfect fit for all body types and gives everyone a chance to wear fur and leather guilt-free. Not to mention you can literally choose any design in any color or fabric you wish, the possibilities are endless!
What is Digital Fashion?
Digital Fashion is virtual clothing and accessories, 3D-designed for both humans and their digital avatars. It uses augmented reality to edit the garments onto your body. That is, with the help of 3D computer software to create the designs.
As from a production point of view, Digital Fashion could turn the fashion industry into a more ethical and sustainable one. Considering computerized designs create more accurate samples, shorten production timelines, and reduce waste. It’s basically a new way for companies to make money with NFTs— just make them virtually wearable.
Furthermore, common 3D fashion software like Blender, Browzwear, and CLO3D are easily accessible to designers across the world. These programs eliminate obstacles like fabrics that cannot be physically sourced and structurally impossible silhouettes. All you need is a computer and your imagination.
Most Prominent Digital Fashion Brands
In accordance with their motto, “Always digital, never physical,” The Fabricant fuses fashion and technology to create luxury digital couture and experiences.
In an effort to make Web3 a more diverse environment, they launched their recent campaign in collaboration with WOW (World of Women), You can shop from a unique collection of NFTs created by women and also co-create with them! Also, the platform now carries a variety of items like intricate digital headpieces and celebrity collaborations.
Led by founder James Gaubert, Republique is a notable name in the world of virtual fashion. Their aim is to find a creative and sustainable alternative to a physical wardrobe. As a fully digital fashion brand that offers a range of ridiculously luxurious and eclectic pieces. They code digital fashion collections and auction off NFT garments.
To purchase a design, all you need to do is submit pictures of yourself on the Republique website and select your favorite virtual garment. After checking out, their team will get to work fitting the clothes onto the best-suited image. Then, they send a completed image, which is guaranteed to gain you a lot of likes on social media.
Not your typical method of buying an NFT.
After creating its virtual store and producing its first NFT drop, Printemps is continuing its foray into Web3 with the launch of its virtual fashion brand.
The expert house in digital fashion recently released “Magnetic Vibes”, a collection dominated by green, the color of Spring, or Printemps. It’s composed of a complete wardrobe of nearly 40 women’s, men’s, and gender-neutral pieces. As well as a bonus coat for cats and dogs.
Set in the Metaverse, MasionDAO focuses on digital fashion, streetwear, and art. Their VR wardrobe allows you to scan yourself and download an avatar to dress it in the latest trends from the digital and physical world. Then, you can export to use in other social media and game spaces. Becoming an owner of an Artland (member of MaisonDAO) you can host your own art exhibitions, and fashion shows in the metaverse. This helps communities share art spaces with each other and collaborate.
Conclusion on Digital Fashion
As one of Gartner’s top five impactful technologies of 2022, the metaverse is marketing’s latest buzzword.
Meanwhile, brands such as Gucci, Tommy Hilfiger, and Dolce & Gabbana have invested millions of dollars in opening virtual metaverse storefronts where they’ve sold a mix of digital fashion NFTs and NFTs redeemable for physical goods. The virtual stores also allow customers to shop through on-site e-commerce collections.
And By 2030, Morgan Stanley estimates that the digital fashion market alone could be worth $50 billion. While this prediction is ambitious, industry leaders recognize the potential and are already beginning to invest heavily in the trend.