From the creators who gave us Cryptokitties, comes the Doodles NFT collection. Generating over 155,000 ETH in secondary sales, Doodles shows no signs of slowing down, even through the fluctuation of crypto prices. From live, immersive events to unique, innovative project development, the company has onboarded a range of talent to the team, including none other than Pharrell Williams as Chief Branding Officer.
What is the Doodles NFT Collection?
Generally speaking, it is a collection of 10,000 PFP NFTs launched in October 2021 and stored on the Ethereum blockchain. Within the ecosystem are humans, cats, apes, pickles, flames, skeletons, and more. Like almost all other generative NFT collections, Doodles NFTs vary in rarity according to their traits. Officially, the creators never came out with a catalog stating which traits are the rarest. But, skeletons, cats, aliens, apes, and mascots always sold for the highest prices.
The Succes Story
Tulip, Burnt Toast, and Poopie are the creators behind the project (their aliases of course). Preparing for launch, they decided to price their product at 0.123 ether (or around $467 at that time), which the community considered relatively high. This was the team’s plan to ensure an initial treasury of around 420 ether ($1.6 million).
One month prior to launch, the team came out with an unprecedented idea to boost the level of exclusivity for their project. They closed their Discord when members had just reached 1,000. This step received mixed reviews from the NFT community, as it effectively gave whitelist access (priority minting) to a select few. It was later seen as an innovative way to reward early project supporters.
Soon after the Doodles nft collection sold out, their discord reopened and welcomed a large A-star audience. We’re talking about people like Steve Aoki, Snoop Dogg, Shaqil O’Neail, and Pranksy to name a few.
The Doodles team was all about the community since day 1. As stated on the Doodles website, owning a Doodle and voting on community proposals “makes the roadmap collaborative.” This has been clear over time, thanks to its voting system and anti-scam/pro-artist culture.
our goal is to make a product that’s sticky.
– primary sales revenue % into DAO Treasury
– secondary sales revenue % into DAO Treasury
– 1 @doodledaonfts = 1 vote on how to put that capital to work
– what will we create together this year and the years to come? #doodledao pic.twitter.com/dNfb0gFZFj
— doodles (@doodles) August 23, 2021
The entire Doodles ecosystem is basically one DAO, and every Doodles owner has a say in what it does. The creators laid out how the DoodleDAO treasury would work. They stated that 1 Doodle = 1 Vote towards any and all decisions regarding the DoodleBank.
Due to massive popularity, the Doodles NFT collection quickly inspired many knockoff projects. But the Doodles team came prepared. They had already implemented a sort of derivative approval system within their Discord. Multiple projects proposed within the Doodles community have been put to a vote, with collections like Noodles and Pukenza coming as a direct result of the voting system.
They also implemented a scam alert channel within the server, promoting a “see something, say something” mentality. Subsequently, a large volume of fraudulent accounts and projects have been reported, and the channel has helped mitigate several unapproved Doodles knockoffs and potential scams.
Space Doodles NFT Collection
The collection’s floor price remained between 1 and 5 ETH up until the end of 2021. That’s when the crew went to Twitter and started teasing something new coming our way. This led to a spike in secondary sales and some of the largest Doodles sales.
Space Doodles was the big news. Claimable only by Doodles nft collection holders, Space Doodles were to be “non-dilutive extended content for Doodles.”
This isn’t like Cool Pets and the Mutant Ape Yacht Club where the creators release an additional NFT collection to complement the original one. Instead, the team implemented a mechanism that allowed owners to swap their NFT for a new, spaceship-themed one. The spaceship-themed NFTs live in a different collection to differentiate them from the original ones.
“A doodle for everyone.” Doodles 2 centers around dynamic NFTs built on the Flow blockchain. With the new initiative, Doodle holders will be able to personalize their NFTs to parallel their digital identities.
In an interview with nft now, Castro (or Poopie) said “When we say Doodles 2, what we really mean is a customizable Doodle. Unlike the original collection, Doodles 2 has two different types of NFTs. The first one is the Doodle. Think of it as a mannequin, a base character. You can customize different attributes on your Doodle. And these are all on-chain properties. The second type of NFT is the wearable. And those wearables can be combined with your Doodle to create the style that you’re going for.”
Doodles 2 will launch attached to the Dooplicator. The team said it has “perpetual utility beyond Doodles 2.” The first step of the Doodles 2 journey is to activate the Dooplicator through which users can mint first edition Doodles 2 wearables.
After that comes the Doodles Genesis Box. This collection of 24,000 NFTs stars NFT boxes holding second-edition wearables. Also, each edition of wearables unlocked during the release period of Doodles 2 (either from Dooplication or Genesis Box) will include a Doodles 2 Beta Pass. The pass will provide holders access to a private beta of the create-your-own Doodle tool in the near future.
Doodles NFT Closing Words
At the end of the day, it’s clear Doodles plan to take their community on a wild ride over the next few years. With millions of dollars in capital sitting in the Doodle bank and a major fundraiser set to kick off.